abcdefghijklmnopqrstuvwxyz aAd CampaignAd ExchangeAd FormatsAd PlacementAd RevenueAdvertisersAlternative App storesAlternative Media BuyingAnalyticsApp DiscoveryApp PublisherApp StoreApp VisibilityAppographic TargetingARPDAU - Average Revenue Per Daily Active UserARPU - Average Revenue per UserASO - App Store OptimizationbBacklinksBanner adsBidBounce RatecCarrierChurnCohortCohort AnalysisConversionConversion rateCPA - Cost per AcquisitionCPC - Cost Per ClickCPI - Cost per InstallCPM - Cost per MilleCTR - Click-Through RateCustomer Data PlatformdDeep linkDigital AdvertisingDigital Markets Act (DMA)DSP - Demand-Side PlatformDynamic PreloadseEngagementEngagement RategGDPR - General Data Protection RegulationGeofencingGoogle PAI (Play Autoinstall)iIn-App AdvertisingIn-App PurchaseInstallInstant AppsInterstitial adsjJourney MaplLifetime Value (LTV)LTV - Lifetime ValuemMarketing AutomationMedia BuyingMobile AdvertisingMobile MarketingMobile Measurement Partner (MMP)Mobile NetworkMobile OEM AdvertisingMobile OEM marketing strategynNative adsNative AppNetworksoOEMOEM AdvertisingOEM inventoryOEM MarketingOmnichannel MarketingOOBE (Out of Box Experience)Organic UserOrganic User AcquisitionpPaid AdsPerformance MarketingProgrammatic AdvertisingProgrammatic Media BuyingPsychographic SegmentationrRetargeting adsRetention RateRewarded adsROAS - Return on Ad SpendROI - Return of InvestmentsSDKSessionsSideloadingSupply Side Platform (SSP)tTarget AudienceTargetingTelcoThird Party App StoreuUninstall rateUser AcquisitionUser ExperienceUser InterfacevVideo AdswWhitelist